COns Essay Example | Topics and Well Written Essays - 1500 words

COns - Essay Example It did so to improve its profitability. The essay entails an assessment of the effectiveness of the unique rebranding and marketing strategy developed and adopted by CMG. Chipotle Mexican Grill (CMG) is a chain of restaurants with its major operations in U.S.A Canada, Germany, U.K., and France. The company falls under the Indices S& P 500 Retail-Eating Places industry. It is listed on the New York Stock Exchange Market and supplies a variety of unique foods. The company was started by one Steve Ells back in 1998 in Colorado, with only 16 restaurants (Chipotle Mexican Grill 2015). Chipotle became an entity in 2006 when McDonald Company considered divesting its operations, due to increased investments. Today, the company has more than 1600 location internationally. Its annual net income is more than US $300 million. The company total employs more than 45,000 people today (Chipotle Mexican Grill 2015). The main menu offered by the company comprises burritos, tacos, burrito bowls, and salads. The pricing of these foods depends on the type of ingredients mix used for each. Some of the ingredients are pork carnitas, chicken, barbacoa, steak, and vegetables. These foods are made of raw, fresh and healthy ingredients that are obtained through classic cooking techniques. They are usually dished up in unique environments. The company’s vision focuses on providing Food with Integrity. Chipotle is looking forward to providing healthier foods from various fresh ingredients, including ingredients that are grown naturally. To make such foods, the company takes caution while making selections from the animals, land, and the farmers. Nearly all the meat foods supplied by Chipotle restaura nts are raised naturally. According to Chipotle Mexican Grill (2015), they are described as â€Å"coming from animals that are never given antibiotics or added hormones and that are raised responsibly.† Chipotle founder CEO, Steve Ells, once said, "When I created Chipotle in 1993,

Management of Ports Sale Blockade Fallout Case Study

Management of Ports Sale Blockade Fallout - Case Study Example Thirdly we must pursue with Department of Commerce to facilitate DPW for onward sale of its asset without losses. The opponents perceive it as a security threat without any justification. Notwithstanding the fact that the port operation is already foreign owned, the security is not the operator's prerogative. It is according to the International Shipping and Ports Security Code which is implemented by US Coast Guards. None of the infrastructure at ports in question relates to military or national security facilities. The Defense Department controls the facilities that it uses to ship military goods. Sale of these ports operations is nothing to do with security. It is a direct result of globalization of maritime trade and neither is it an outsourcing issue. The hype has actually been created by the Democrats to put pressure on Administration. However this needless hype has damaged our long term interests severely in Arab World. This is being taken as a test of US impartiality by our Arab allies as P&O is already a foreign owned company and only being transferred from British to Arabs owners The stakes are too high in properly managing this issue for long term US interests in the region. Not only this will add fuel to fire in US impression in Arab world, it will jeopardize the security of our business interests in Arab World. This issue may be taken as an argument to nationalize vital strategic industries currently being run be American Companies. It may aggravate the security problems for US citizens in the region if the issue is politicized by the radical elements in the Arab World. Possible Courses of Actions The current situation suggests three possible courses of actions 1. Normal Diplomatic activity from State Department and projection of the issue as merely a legal and technical matter. 2. Normal Diplomatic activity till blockade and taking remedial measures by putting the onus of blame on Arabs by directly projecting the issue as a fall out to 9/11. 3. Taking a non apologetic and non accusatory position to the problem by State Department and proactive diplomacy for controlling the potential damage in Arab world. Need for Pro-activity in Damage Control The first option can possibly work if the issue is really such and there are justifiable legal grounds available. However given the sentiments involved and heightened emotions both in US population and Arab world it is not advisable. The second approach will simply aggravate the sentiments in Arab world and will likely complicate our relationships with the Arabs no matter how much we consider them to be at fault in 9/11. Therefore only practical approach is to be proactive and carefully guard the situation till the time attention is diverted to any other issue. We need to be highly active in this regard. If we do not take proactive approach now as proposed and wait to see the result of Senate decision, we will likely be doing damage control by making explanations and would be clearly seen in negative light. The US government has to take a clear stance despite domestic